Nothing says "Merry Christmas" quite like Arthur Godfrey firing up a Chesterfield while simultaneously firing Julius DeRosa on-air!
Or, for that matter, receiving a case of Old Golds during this festive time of year!
Or surprising your sweetie under the tree with that well-known and potent aphrodisiac, Pall Mall Cigarettes!
And don't forget, wifie digs Viceroy Filter Tips! This semi-swinging, rhyming 1964 commercial is about as close as suburban white people ever get to doing something remotely resembling hip-hop: "not too strong, not too light, Viceroy's got. . . the taste that's right!"
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