Smoke a few Lucky Strike "LSMFT" cigarettes back in the 1940's and the next thing you know. . . well, you're so darn "Happy-Go-Lucky" you're sitting in a wheelbarrow straddling a pumpkin and next to a live turkey! While the gobbler will not be thoroughly baked for Thanksgiving, you are - now that's smoking pleasure! After all, Luckies' slogan was "It's Toasted" - and, indeed, so are you, if not necessarily in deeply obliterated 1967 style.
Luckies were so good that physicians, convinced momentarily to abandon the hippocratic oath, claimed the smokes were. . . "less irritating." Not quite a ringing endorsement, said 20,679 docs notwithstanding.
Glamorous movie stars got into the act, too, stressing how their golden throats appreciated the light taste of Luckies. Still looking for a matinee idol endorsement that claims Lucky Strikes were "a lot less irritating than that director on my last picture."
Even Janet Gaynor, star of the brilliant 1920's William Fox Productions - F.W. Murnau - Frank Borzage movie milestones Sunrise, 4 Devils, 7th Heaven, Street Angel and Lucky Star, as well as the 1937 David O. Selznick version of A Star Is Born, got into the act.
Found on Bangshift.com: the following "Road Roller" commercial starring one of the subjects of our post from last weekend (March 18), celluloid heroine Doris Day. This print ad from 1949 plugs tractors and her latest movie, It's A Great Feeling, in one fell swoop!
One imagines Doris would have enjoyed plowing a few dishonest husbands and ex-husbands into the ground with this beauty from International Harvester.
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