For further reference, read The Selling Of The President: 1968 by Joe McGinniss. You probably won't find it in bricks-and-mortar bookstores, and the hardcover version has been out-of-print for eons, but this wry piece of journalism is very likely available through your friendly and undervalued public library.
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Until the election in November, at least we have the film noir festival in San Francisco to make things a tad more palatable.
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